Visual literacy

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  1. What is literacy? <ul><li>communication </li></ul><ul><li>two-way </li></ul><ul><li>read AND write…
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  • 1. What is literacy? <ul><li>communication </li></ul><ul><li>two-way </li></ul><ul><li>read AND write </li></ul>
  • 2. Visual Literacy UNPACKED <ul><li>A Grammar Lesson! </li></ul>
  • 3. READING <ul><li>read print LEFT to RIGHT (western culture) </li></ul><ul><li>read pictures LARGEST element to SMALLEST element </li></ul><ul><li>reading order can be influenced by VECTORS (lines) </li></ul>
  • 4. FRAMING close-up = intimate portrait = social full = distant group = public
  • 5. EYE CONTACT demand offer
  • 6. PERSPECTIVE more powerful less powerful equal
  • 7. POINT-OF-VIEW familiar new ideal real central support
  • 8. COLOR
  • 9. UNIVERSAL Meaning
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