The Power of Personal Branding and How to Brand Yourself in Today's Economy

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  2. “… all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc . To be in business today, our most important job is to be…
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  • 2. “… all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc . To be in business today, our most important job is to be head marketer for the brand called You.”
  • 3. impress prospects?
  • 4. land your dream client or account?
  • 5. But …
  • 6. your diploma / training / credentials is not enough
  • 7. too many people share your qualifications
  • 8. and prospects are overloaded With vendors who sell exactly or close to what you sell?
  • 9. To just survive , you must stand out from the crowd.
  • 10. but you can relax…
  • 11. Today you’ll learn how to stand out
  • 12. rise above your peers
  • 13. and develop your professional self
  • 14. Personal Branding <ul><li>Why Brand? </li></ul><ul><li>What is a Brand? </li></ul><ul><li>Your Personal Brand </li></ul><ul><li>The 5 “B”s and 5 “P”s of Brand Building </li></ul>
  • 15. WRITE COCA-COLA ON THE CAN AND YOU CAN CHARGE $1.25 Why ? Water + Sugar + Fizz (put it into a can) = Costs less than $.10
  • 16. Take cheap fabric (the cheapest) make pants using a 100 year old design = production cost $9 Why ? PUT THE NAME LEVI’S ON THESE ORDINARY PANTS : AND CHARGE $90 (no problem)
  • 17. Take a human being and break him or her down to the smallest components – atoms . Take that stuff to the commodity market and try sell it – you might get $2 Why ? INSTEAD REASSEMBLE THE PERSON – CALL HIM TIGER WOODS AND ASK FOR AN ANNUAL SALARY OF MORE THAN $80,000,000
  • 18. What is a brand?
  • 24. What is a BRAND ? “ A brand is more than a name or a logo – it is a promise and a contract with every customer with whom you are dealing.” - Richard Branson
  • 25. … an individual as a brand
  • 26. Personal Brand <ul><li>A consensus about who you are </li></ul><ul><li>Your reputation, public image, legend, character </li></ul><ul><li>The collective opinion about you </li></ul><ul><li>It’s like a Rorschach test. Somebody flashes you name. What leaps to mind? </li></ul><ul><li>David D’Alessandro </li></ul>
  • 27. WE (you and me) ARE ALL BRANDS
  • 28. What does YOUR BRAND project?
  • 29. Perception is Reality! <ul><li>You are already being branded one way or another </li></ul><ul><li>You can’t build a good personal brand if you can’t see yourself as others see you . </li></ul>
  • 30. Is this how others see you?
  • 31. The 3 most important words to TAKE CONTROL of your Brand
  • 32.  Focus
  • 33.  Focus
  • 34.  Focus
  • 35. &quot;If you are going to be a brand, you've got to become relentlessly focused on what you do that adds value, that you're proud of, and most importantly, that you can shamelessly take credit for.&quot; - Tom Peters                             
  • 36. The 5 B ’s
  • 40. Great tools ... for marketing AT people
  • 43. What can you do to build YOUR BRAND?
  • 44. The 5 P ’s
  • 45. P urpose Building Your BRAND ?
  • 46. Purpose: Your name means? <ul><li>When someone hears your name, what do you want them to think: </li></ul><ul><ul><li>Go-to person? </li></ul></ul><ul><ul><li>Really good at ________? </li></ul></ul><ul><ul><li>A “pain in the butt”? </li></ul></ul><ul><ul><li>Mr./Ms./ negative? </li></ul></ul>
  • 47. <ul><li>&quot;Personal branding lets you control how other people perceive you... You're telling them what you stand for…” </li></ul><ul><li>(Peter Montoya, Personal Branding Press, 2002) </li></ul>
  • 48. “ If you stand for nothing , you will fall for anything .” Ronnie Apteker – Founder Internet Solutions
  • 49. P roposition P urpose Building Your BRAND ?
  • 50. Proposition = Brand Essence Match the woman to the Brand Essence <ul><li>I’ll show you how to creatively organize your life. </li></ul><ul><li>I’ll be your genuine, compassionate, spiritual guide. </li></ul><ul><li>I’ll help you see your outrageous and sensual side. </li></ul>
  • 51. Your Proposition is Your Core Competency. You’ve Got to Know Yourself to Grow Yourself
  • 52. P roposition P urpose Building Your BRAND ? P ackaging
  • 53. How’s Your Package?
  • 54. How is Your Brand Perceived? What’s my brand?
  • 55. How we are perceived: Visual 55% Voice 38% Verbal 7%
  • 56. P urpose P eople Building Your BRAND ? P roposition P ackaging
  • 57. Your network is your net worth.
  • 58. P urpose P ackaging P eople P erseverance Building Your BRAND ? P roposition
  • 59. “ There is a very, very, very fine line between success and failure …. it is about being constantly hammered and coming back from the hard times and low moments.” - Robbie Brozin – Nandos
  • 60. “ 3Cs” of Perseverance: (1) Clarity (about who you are and who you are not) (2) Consistency (in your message about who you are) (3) Constancy (continual visibility to your target audience).
  • 61. P urpose P ackaging P eople P erseverance Building Your BRAND ? P roposition
  • 62. where you go from here is up to you…
  • 63. right now, you are a blank slate
  • 64. You are the storyteller of your own life, and you can create your own legend or not. Isabel Allende
  • 65. You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this …start TODAY
  • 66. Thanks… Gerry Robert 1-(800) 473-7134 1-647-966-8659 [email_address]
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