Starting Smarterer

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  1. Smarterer MVP #1 A promise. 2. Smarterer MVP #2 A web page that showed test questions. Nothing under the covers… 3. Smarterer MVP #3 A call-to-action with no guts.…
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  • 1. Smarterer MVP #1 A promise.
  • 2. Smarterer MVP #2 A web page that showed test questions. Nothing under the covers…
  • 3. Smarterer MVP #3 A call-to-action with no guts.
  • 4. Ways we are lean• Assumptions and plan to validate• Product before marketing – the product must do its job• Relentless focus on metrics• Test and track – Google Analytics & CrazyEgg
  • 5. Ways we’re not lean• No revenue goals for first 12 months• Decision about “launch” – Me: When the product looks pretty good – Everyone Else: Now!
  • 6. How we use customer development Daily calls from customers asking to pay us… … require tremendous discipline NOT to build tools for them.(our focus rightnow is on users)
  • 7. Biggest lessons learned so far…• Things we thought were important turned out not to be: Privacy• Things we didn’t think were important turned out to be: Orphan tests
  • 8. Biggest lean thinking challenge: Content/Community
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