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  1. 2. Group Members<br />Fozia Zaka<br />Saher Tariq<br />Sana Khalid<br />Fahad Ejaz Keen<br /> 3. Wendy’s International Inc.<br…
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  • 1.
  • 2. Group Members<br />Fozia Zaka<br />Saher Tariq<br />Sana Khalid<br />Fahad Ejaz Keen<br />
  • 3. Wendy’s International Inc.<br />Prof. Nasir Riaz<br />
  • 4. Introduction<br />Wendy's International, Inc. <br />Wendy's restaurants around the world<br />In the United States and balance<br />Company operated Unites and remainder<br />System wide sales for the Wendy's chain<br />Since December 1995<br />Tim Horton's outlets<br />Seeking new avenues for growth<br />Café Express outlets <br />
  • 5. Core Issues<br /><ul><li>Declining sales
  • 6. Declining Goodwill among customers</li></li></ul><li>Wendy’s Inc.<br />Scores<br />Internal Factor Evaluation (IFE)<br />2.76<br />External Factor Evaluation (EFE)<br />2.63<br />
  • 7. Wendy’s Inc.<br />Competitive Profile Matrix (CPM)<br />Scores<br />Wendy’s Inc.<br />Burger King Inc.<br />Yum! Brand Inc.<br />McDonald’s Cop.<br />2.47<br />2.83<br />3.54<br />3.77<br />
  • 8. WO Strategies<br />Make more innovative products<br />SO Strategies<br />Online order placement backed by large distribution network<br />Open the outlets near the elite residential area<br />ST Strategies<br />Develop the brand perception among the consumer<br />Offer promotional items/gift to the Children<br />WT Strategies<br />Enhance the management skill<br />Focus on the core competencies<br />Enhance the product qualities<br />
  • 9. Porters 5 Forces<br />Rivalry<br />Bargaining power of customers<br />Bargaining power of suppliers<br />Threats of new entrants<br />Threats of substitute<br />High<br />Moderate to High<br />Low<br />Low<br />High<br />
  • 10. FS<br />Rapid Market Growth<br />Quadrant 1<br />Quadrant 2<br />IS<br />CA<br />Strong Competitive Position<br />Weak Competitive Position<br />Quadrant 3<br />Quadrant 4<br />ES<br />Slow Market Growth<br />Space Matrix<br />Grand Strategy Matrix<br />
  • 11. List of suitable strategies<br />Market Penetration <br />Market Development<br />Product Development<br />Horizontal Integration<br />Divestiture<br />
  • 12. QSPM<br />Strategies<br />Scores<br /><ul><li>Market Penetration
  • 13. Market Development
  • 14. Product Development</li></ul>3.78<br />3.71<br />3.64<br />
  • 15. Final Recommendation<br /> The primary strategy of Wendy’s international Inc. should be <br />Market Penetration<br />
  • 16. Final Recommendation<br /> The primary strategy of Wendy’s international Inc. should be <br />Market Penetration<br />What? <br /> Why?<br /> How?<br />
  • 17. Market Penetration<br />When increased economies of scale provides major competitive advantage<br />When the usage rate of present customer could be increased significantly<br />When the market share of major competitors have been declining while total industry sales have been increasing<br />When the current markets are not seturated with a particular product or service<br />
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