Social Media for Commercial Real Estate: Buzz, or Bzzt?

Please download to get full document.

View again

All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
  1. SOCIAL MEDIA: BUZZ, OR BZZZT?Tony Hines ã BHW1 ã ã 509-456-8640 2. TODAY’S SYLLABUS1. What you’ve heard. Why it’s wrong.2. Commercial real…
Related documents
  • 1. SOCIAL MEDIA: BUZZ, OR BZZZT?Tony Hines • BHW1 • • 509-456-8640
  • 2. TODAY’S SYLLABUS1. What you’ve heard. Why it’s wrong.2. Commercial real estate and social media: can they date?3. Talk amongst ourselves.
  • 3. WHAT YOU’VE HEARDSocial media is theeighth wonder of theworld!, billions ofpeople are waiting tohear from you!And, it’s all FREE!
  • 4. WHAT YOU’VE HEARDSocial media is apassing fad.There’s no ROI.It’s all smoke andmirrors, snake oil, orother slick metaphor ofyour choice.
  • 5. THAT’S TRUE. AND FALSE.A dramatic shift in communication...but hyped in the wrong way.
  • 6. FACTS & FIGURES82% of online adultsare social media users,up from less than halfjust three years ago.Fastest-growingsegment: adults 50+ =100% increase in oneyear.
  • 7. TOOL BOXMore than two dozentypes of tools.But let’s not look at thisdata and fall into the “INeed To...” trap.
  • 8. I NEED TO...Do something on social media every hour of every day.
  • 9. NO. YOU NEED TO...Give people interesting/unique/fun information.
  • 10. I NEED TO...Attract a bazillion fans, friends and followers.
  • 11. NO. YOU NEED TO...Give people interesting/unique/fun information.
  • 12. I NEED TO...Ask my son/niece/intern to do all my social media stuff.
  • 13. NO. YOU NEED TO...Give people interesting/unique/fun information.
  • 14. RELAXAll you really need to do is give people interesting/unique/fun information. (Sound familiar?) Here’s how: Concentrate on big topics Concentrate on big fish Concentrate on big ideas
  • 15. BIG TOPICSIssue: DowntownRenovation, GreenSpaceNon-Profit: CyclingSpokane, SustainableSeptember, etc.Cause: EconomicBenefits, LegislativeSupport
  • 16. BIG FISHPeople tied to theIssues, Non-Profits andCauses identified.Google ’em.Find ’em on LinkedIn.Pitch ’em/massage ’emon Twitter.
  • 17. BIG IDEASTie together the bigtopics and big fish inways that are...youguessed it: interesting,unique or fun.Let’s look at three low-risk/high-value ideas assuggestions.
  • 18. REAL ESTATE: Location, location, location.
  • 19. LOCATION CHECK-INSGoogle: 500% growth in mobile search last two years.Check-ins on Facebook Places, Foursquare,SCVNGR, Gowalla.Encourage check-ins for tenants. (Use window clings?)Create a badge for check-ins = Tenant love, whichresults in word of mouth.
  • 20. VIDEO:The 500-pound gorilla.
  • 21. VIDEOMore than 50% of internet traffic now carries video.(That’s more traffic than the WWW itself.)Video has higher perceived value = Create video toursof spaces. Bonus: Tie to issues, non-profits or causes.Make it mobile-enabled video. Ask tenants to createvideo tours of their spaces.
  • 22. TIE IT TOGETHER:Make your space social media “friendly.”
  • 23. SOCIAL MEDIA FRIENDLY Create a Twitter hashtag for your building(#fidelitybuilding, as an example). Ask tenants to include the hashtag in their updates; display updates on the lobby monitor. See
  • 24. SOCIAL MEDIA FRIENDLY Offer unused space in your building for Meetups, Tweetups and other gatherings of social media users. Provide snacks, coffee and free wi-fi. Take it a step further: offer space to the issues, non- profits and causes identified earlier.
  • 25. SOCIAL MEDIA FRIENDLY Build QR codes into signage. Free codes: QR codes, readable by mobile phones, can instantly go to any online link: video tours, check-ins, offers, etc.
  • 26. WRAP-UP & QUESTIONSGive people information that’s useful/interesting/fun.That doesn’t mean you have to create the information:tenants can (and probably already are) creatingcontent. Make them partners.Make your space social media friendly, without evendoing social media yourself.Questions?
  • Related Search
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks