Social Media 2010 Prediction By E-Marketing Solution

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  2. What is Social Media? <ul><li>In a Layman's Term: </li></ul><ul><li>People using tools like Blogs, YouTube & Networking…
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  • 2. What is Social Media? <ul><li>In a Layman's Term: </li></ul><ul><li>People using tools like Blogs, YouTube & Networking sites like LinkedIn, Facebook, Orkut, & Flickr... </li></ul><ul><li>to share content & conversations Online </li></ul>Contact Sunday Richardson: [email_address]
  • 3. What Role does Social Media Play? <ul><li>2/3rd of the Global Internet Users visits or are members of Social Media Networking sites </li></ul>Contact Sunday Richardson: [email_address]
  • 4. In 2009, Social Media... <ul><li>Gained consistent traction with conversation ranging from the wonders of Twitter, measuring ROI, as well as corporate and consumer adoption. </li></ul><ul><li>For B2B companies 2009 served as the beginning of real adoption of social media in the marketing and communications mix. </li></ul>Contact Sunday Richardson: [email_address]
  • 5. Looking towards 2010... <ul><li>The changes likely to happen will be far less shiny than the trends & tactics that were the focus of 2009. </li></ul><ul><li>For B2B companies 2010 will be about more clearly connecting social media to business objectives and better understanding how to measure the direct and indirect ROI of social media. </li></ul>Contact Sunday Richardson: [email_address]
  • 6. Social Media Going Overboard... <ul><li>Someone came up with this idea in the Second Life (A Social Networking Site): </li></ul><ul><li>“ twitter merges with plurk to form plitter, which is purchased by facebook (which breaks it) and renamed plitterface, at which point google creates an Open Source API app that adds digg to your plitterface, creating piglitterface.” </li></ul>Contact Sunday Richardson: [email_address]
  • 7. What was Old? Monologue - Just Talking About Yourself Contact Sunday Richardson: [email_address]
  • 8. What will be New? Dialogue - Sharing your views, thoughts & opinions with the world at large through Social Media Network Contact Sunday Richardson: [email_address]
  • 9. 2010 will see you reach out to... <ul><li>People who don’t know who you are </li></ul><ul><li>Prospective clients </li></ul><ul><li>Customers </li></ul><ul><li>New Customers </li></ul><ul><li>Funders </li></ul><ul><li>Donors </li></ul><ul><li>Staff </li></ul><ul><li>Volunteers </li></ul><ul><li>Media </li></ul><ul><li>Partners </li></ul><ul><li>Corporate Sector </li></ul><ul><li>World in general </li></ul>Contact Sunday Richardson: [email_address]
  • 10. Major Changes Expected Where Business Marketing is Concerned... <ul><li>Sales Staff Get Social Media Savvy </li></ul><ul><li>Location-Based Fills In The Gaps </li></ul><ul><li>Social Media Lead Generation Becomes Common Place </li></ul><ul><li>Social Media Publishing Gets More Multi-Media with Flash & Video files </li></ul><ul><li>Mobile Can No Longer Be Ignored </li></ul><ul><li>Corporate Web Sites Get Social </li></ul><ul><li>Social and Real-Time Search Drive B2B Social Media Adoption </li></ul><ul><li>B2B Gets Smart About Social Data </li></ul><ul><li>The Firewalls Start To Come Down </li></ul>Contact Sunday Richardson: [email_address]
  • 11. Social Networking Sites will become more & more commercial Contact Sunday Richardson: [email_address]
  • 12. Measuring online social activities & their effect on offline sales will become increasingly important
  • 13. Social network conversations will be incorporated into CRM systems
  • 14. Social media will break down corporate firewalls Contact Sunday Richardson: [email_address]
  • 15. Social Media, 2010... <ul><li>What's In? </li></ul><ul><li>Focusing on your customers </li></ul><ul><li>Taking insights from Twitter </li></ul><ul><li>The CMO participating in social media </li></ul><ul><li>Return on Investment </li></ul><ul><li>Initiatives by Companies signing up in social media sites like Biznik or LinkedIn </li></ul><ul><li>Asking employees to use Twitter as customer service </li></ul><ul><li>Facebook & Twitter both offer “interesting” ideas in social search </li></ul><ul><li>What's Out? </li></ul><ul><li>Focusing on yourself </li></ul><ul><li>Advertising on Twitter </li></ul><ul><li>Having interns to post in social media </li></ul><ul><li>Return on conversation </li></ul><ul><li>Initiatives by individuals signing up in social media sites like Twitter, Facebook </li></ul><ul><li>Restricting your employees from using Twitter </li></ul><ul><li>Using Google as the major search engine tool </li></ul>
  • 16. A sneak peek at 2011... <ul><li>By this time next year, social media will no longer be &quot;social media&quot;... </li></ul><ul><li>Rather, it will be an integrated, unquestionable component of your online & offline experience. </li></ul><ul><li>But that is another story... </li></ul>Contact Sunday Richardson: [email_address]
  • 17. Contact Us at... Sunday Richardson Chief Marketing Director, E-Marketing Solution Webpage : E-Marketing Solution Blog : Email: [email_address]
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