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  1. “When you think about a brand, you don’t mentally pull up a list of bullet points; you either think ‘I love this company’ or ‘I don’t.’ Ultimately, a…
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  • 1. “When you think about a brand, you don’t mentally pull up a list of bullet points; you either think ‘I love this company’ or ‘I don’t.’ Ultimately, a brand is a shortcut to a set of emotions… The Zappos brand emanates from every employee. We make an emotional connection person to person, one interaction at a time.” – Tony Hsieh
  • 2. YOUR STAFF IS YOUR BRAND
  • 3. KNOW YOUR WHY
  • 4. “customers will consistently be delighted by their library experience”
  • 5. Sept 13-19, 2015
  • 6. YELLOW GECKOS
  • 7. Zombie  bowling  picture  
  • 8. CULTURE IS THE PERSONALITY OF A COMPANY
  • 9. OUR SHARED VALUES Compassion for our customers and each other Passion for our product Eagerness to learn Everyone is creative Optimistic attitude – we believe anything is possible
  • 10. COMPASSION FOR OUR CUSTOMERS AND EACH OTHER
  • 11. PASSION FOR OUR PRODUCT
  • 12. 2  Goat  Pics  plus  Doug  pic  
  • 13. EAGERNESS TO LEARN
  • 14. Denver  Museum  Logo  plus  Anythink   Logo  
  • 15. EVERYONE IS CREATIVE
  • 16. “All the Thornton rappers got their start here at The Studio at Anythink Wright Farms. It’s famous.” – Preston, Anythink Wright Farms Customer
  • 17. ANYTHINK ARTISTS IN RESIDENCE
  • 18. OPTIMISTIC ATTITUDE – WE BELIEVE ANYTHING IS POSSIBLE
  • 19. WHAT EMOTIONS AND IMAGES DOES YOUR HIT SONG EVOKE?
  • 20. IF WE WERE A BAND…
  • 21. LET’S CONNECT Susan Dobbs sdobbs@anythinklibraries.org Stacie Ledden sledden@anythinklibraries.org @stacieadelia
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