Pumpkin Patch (A Retail Company)

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  Pumpkin Patch is a chain collection based in Auckland, New Zealand. Mostly emphases on the design, marketing, retail, and wholesale of children’s apparel predominantly in New Zealand, Australia, Fiji, United Kingdom, and the United States This PPT contains Comparative and Competitive advantages, Objective of the company, Importance of Differentiation Strategy Importance of Differentiation Strategy etc.
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  • 1. Pumpkin Patch (a retail company)
  • 2. Requirements Answer the Case Questions  What are the roles of comparative and competitive advantages in the success of Pumpkin Patch? Illustrate your answer by providing specific examples of natural and acquired advantage that Pumpkin Patch employs to succeed in the global retail market of children’s clothing.  Pumpkin Patch might be considered a born global. Does this change the internationalization process? https://myassignmenthelp.com/answers/science/global-retail-market-1-what-are-the- roles-of-comparative-and-competitive-advantages-in-the-success-of-pumpkin-patch- illustrate-your-answer-by-p.html For more information :
  • 3. Introduction  Pumpkin Patch is a chain store based in Auckland, New Zealand.  Mostly focuses on the design, marketing, retail, and wholesale of children’s clothing primarily in New Zealand, Australia, Fiji, United Kingdom, and the United States.  The company is known to produce stylish clothes for citizen.  The management believes that its unique design is an area of competitive advantage for firm. https://myassignmenthelp.com/answers/science/global-retail-market-1-what-are-the- roles-of-comparative-and-competitive-advantages-in-the-success-of-pumpkin-patch- illustrate-your-answer-by-p.html For more information :
  • 4. Comparative and Competitive advantages  The company lies in the fact that it is able to manufacture excellent quality and unique products for children.  The company is able to sustain its online space in UK market even when the market was on a decline.  Competitive advantage include two strategies, first is the cost leadership strategy .  Secondly, the differentiation strategy . https://myassignmenthelp.com/answers/science/global-retail-market-1-what-are-the- roles-of-comparative-and-competitive-advantages-in-the-success-of-pumpkin-patch- illustrate-your-answer-by-p.html For more information :
  • 5. Objective of the company  Is to ensure that it can manufacture the children apparels with unique design.  E.g., the management of the company has agreed that its design are appreciated by the end customers.  The management has also agreed that its expansion could also be attributed to its employee who have been involved in unique design. https://myassignmenthelp.com/answers/science/global-retail-market-1-what-are-the- roles-of-comparative-and-competitive-advantages-in-the-success-of-pumpkin-patch- illustrate-your-answer-by-p.html For more information :
  • 6. Importance of Differentiation Strategy  Mostly used the differentiation strategy to increase its business.  Company has its presence in 24 global markets and it has more than 190 stores. This success could be attributed to its competitive advantage in terms of differentiated products .  Expected that the company would continue to grow and outperform its competitors with the focus on differentiation strategy. https://myassignmenthelp.com/answers/science/global-retail-market-1-what-are-the- roles-of-comparative-and-competitive-advantages-in-the-success-of-pumpkin-patch- illustrate-your-answer-by-p.html For more information :
  • 7. Pumpkin patch and Internationalization Process  80% of the revenue of Pumpkin Patch comes from the international sales.  Company has become a true international player and termed as true global player.  Does not change internationalization process largely.  To increase its market share in international market, Pumpkin Patch has also collaborated with Amazon. This partnership has increased the stock price of the company. https://myassignmenthelp.com/answers/science/global-retail-market-1-what-are-the- roles-of-comparative-and-competitive-advantages-in-the-success-of-pumpkin-patch- illustrate-your-answer-by-p.html For more information :
  • 8.  Could be some change in the internationalization process as Pumpkin has agreed to change its engagement model in UK and other European countries.  Selling the products only through online or e-commerce medium.  Follow agile and flexible strategy of international expansion.  Company acknowledged its decline in UK market and the next step was to end the stores in UK market and focus only on online selling through Internet channel. https://myassignmenthelp.com/answers/science/global-retail-market-1-what-are-the- roles-of-comparative-and-competitive-advantages-in-the-success-of-pumpkin-patch- illustrate-your-answer-by-p.html For more information :
  • 9. Thank You
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