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  1. Webcast Series: Marketing Mix <ul><li>Get your FREE access to this 5-part webcast series at </li></ul><ul><li>http://…
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  • 1. Webcast Series: Marketing Mix <ul><li>Get your FREE access to this 5-part webcast series at </li></ul><ul><li>http:// tinyurl.com/prptMar </li></ul>P roduct Price Marketing Mix Place + PR Promotion
  • 2. Webcast Series: Marketing Mix <ul><li>Focus #1: Going Global </li></ul><ul><li>Guide to promoting products/ services on the world wide web. </li></ul><ul><li>Focus #2: Online media strategy </li></ul><ul><li>Integrating social media </li></ul>Product Price Marketing Mix Place + PR Promotion Product: physical, service and symbolic attributes designed to satisfy a customer’s wants and needs. Product Strategy: what goods/services you will offer, customer service, packaging, branding, etc.
  • 3. Webcast Series: Marketing Mix <ul><li>Promoting products and services on the WWW </li></ul><ul><li>Website </li></ul><ul><li>Blogs </li></ul><ul><li>SEO </li></ul><ul><li>Language & Messaging </li></ul><ul><li>Niche Marketing & Micro Targeting </li></ul>
  • 4. Webcast Series: Marketing Mix <ul><li>Online marketing strategy: Integrating social media </li></ul><ul><li>Types of online marketing strategies: </li></ul><ul><ul><ul><li>Connect </li></ul></ul></ul><ul><ul><ul><li>Communicate </li></ul></ul></ul><ul><ul><ul><li>Convert </li></ul></ul></ul><ul><ul><li>Most common = </li></ul></ul>
  • 5. Webcast Series: Marketing Mix <ul><ul><li>Choose your model/ strategy </li></ul></ul><ul><ul><li>Choose your vehicle(s): </li></ul></ul>
  • 6. Webcast Series: Marketing Mix <ul><ul><ul><li> Want guidesheets? Email [email_address] </li></ul></ul></ul><ul><ul><ul><li> (Remember to reference this webcast!) </li></ul></ul></ul><ul><ul><ul><li>***Special Offer*** </li></ul></ul></ul><ul><ul><ul><li>Join PR Power Tools during March Madness and get: </li></ul></ul></ul><ul><ul><ul><li>Member benefits, plus: </li></ul></ul></ul><ul><ul><ul><li>* Bonus webcast: &quot; 7 Steps to Making a Million Friends with Social Media &quot; </li></ul></ul></ul><ul><ul><ul><li>* Guidesheet </li></ul></ul></ul><ul><ul><ul><li>* Interactive online workshop </li></ul></ul></ul><ul><ul><ul><li>* 20 min 1-on-1 with Jennifer </li></ul></ul></ul><ul><ul><ul><li>(valued at $3,500. Yours FREE if you join during March Madness) </li></ul></ul></ul><ul><ul><ul><li>www.prpowertools.com /membership </li></ul></ul></ul>
  • 7. Webcast Series: Marketing Mix <ul><li>Register for this 5-part webcast series at </li></ul><ul><li>http://www.tinyurl.com/prptMar </li></ul>Product Price Marketing Mix Place + PR Promotion
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