PR Power Tools: Marketing Mix_Price (part2)

Please download to get full document.

View again

All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
 3
 
  1. Webcast Series: Marketing Mix <ul><li>Get your FREE access to this 5-part webcast series at…
Related documents
Share
Transcript
  • 1. Webcast Series: Marketing Mix <ul><li>Get your FREE access to this 5-part webcast series at </li></ul><ul><li>http://tinyurl.com/prptMar </li></ul>Product Price Marketing Mix Place + PR Promotion **Don’t forget to check out the March Madness Deal on the final slide!!
  • 2. Webcast Series: Marketing Mix What we’ll cover: Psychological pricing Left-digit anchoring Discount dilemma Coupons Reference-price advertising
  • 3. Webcast Series: Marketing Mix <ul><li>Psychological Pricing </li></ul><ul><ul><li>Consumers ignore the </li></ul></ul><ul><ul><li>least significant digits </li></ul></ul><ul><ul><li>Fractional prices </li></ul></ul><ul><ul><li> price is the lowest </li></ul></ul><ul><ul><li> possible price </li></ul></ul>
  • 4. Webcast Series: Marketing Mix <ul><li>Left-Digit Anchoring </li></ul><ul><ul><li>Is $1.99 closer to $1 or $2? </li></ul></ul><ul><li>Discount Dilemma </li></ul><ul><ul><li>$5 vs. $4 > $4.97 vs. $3.96 </li></ul></ul>
  • 5. Webcast Series: Marketing Mix <ul><li>Survey says…. </li></ul><ul><ul><li>“ 77” = lowest perceived value </li></ul></ul><ul><ul><li>(relative to its actual value) </li></ul></ul><ul><ul><li>.99 = 8% more sales volume than .00 </li></ul></ul>
  • 6. Webcast Series: Marketing Mix <ul><li>Coupons </li></ul><ul><ul><li>2010: Coupon use is up 27% </li></ul></ul><ul><ul><li>2009: first increase in 17 years </li></ul></ul><ul><li>Digital Coupons </li></ul><ul><ul><li>Lower costs </li></ul></ul><ul><ul><li>Increased 170% in the printed value </li></ul></ul>
  • 7. Webcast Series: Marketing Mix <ul><li>Reference Price Advertising </li></ul><ul><ul><li>Was $100, NOW $75!! </li></ul></ul><ul><ul><li>MAP </li></ul></ul>
  • 8. Webcast Series: Marketing Mix <ul><ul><ul><li>Want more? Email [email_address] </li></ul></ul></ul><ul><ul><ul><li>***Special Offer*** </li></ul></ul></ul><ul><ul><ul><li>Join PR Power Tools today ( www.prpowertools.com/membership ). In addition to member benefits, webcast participants get: </li></ul></ul></ul><ul><ul><ul><li>* Bonus webcast: &quot; 7 Steps to Making a Million Friends with Social Media &quot; </li></ul></ul></ul><ul><ul><ul><li>* Guidesheet </li></ul></ul></ul><ul><ul><ul><li>* Interactive online workshop </li></ul></ul></ul><ul><ul><ul><li>* 20 min 1-on-1 with Jennifer </li></ul></ul></ul><ul><ul><ul><li>(valued at $3,500. Yours FREE if you join during March Madness) </li></ul></ul></ul>
  • Related Search
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks