PR Power Tools Marketing Mix_ Placement

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  1. Webcast Series: Marketing Mix <ul><li>Get your FREE access to this 5-part webcast series at…
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  • 1. Webcast Series: Marketing Mix <ul><li>Get your FREE access to this 5-part webcast series at </li></ul><ul><li> </li></ul>Product Price Marketing Mix Place + PR Promotion **Don’t forget to check out the March Madness Deal on the final slide!!
  • 2. Webcast Series: Marketing Mix <ul><li>Branding & Packaging </li></ul><ul><ul><li>Memorable </li></ul></ul><ul><ul><li>Unique </li></ul></ul>
  • 3. Webcast Series: Marketing Mix <ul><li>Product Placement </li></ul><ul><ul><li>form of non-personal selling </li></ul></ul><ul><ul><ul><ul><li>Movie, TV shows </li></ul></ul></ul></ul><ul><ul><ul><ul><li>(E.T. and Reese’s Pieces) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Strategic partnerships </li></ul></ul></ul></ul><ul><ul><ul><ul><li>& cross-promotions </li></ul></ul></ul></ul>
  • 4. Webcast Series: Marketing Mix <ul><li>PR considerations…. </li></ul><ul><ul><li>#1: Message </li></ul></ul><ul><ul><li>#2: Audience </li></ul></ul><ul><ul><li>#3: VEHICLE </li></ul></ul><ul><ul><li>Key Question: = Which Outlet(s) will you use to promote your product or service? </li></ul></ul>
  • 5. Webcast Series: Marketing Mix <ul><li>Traditional Media </li></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>TV </li></ul></ul><ul><ul><li>Newspapers </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Collateral (brochures) </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li> </li></ul></ul>
  • 6. Webcast Series: Marketing Mix <ul><li>Social Media </li></ul><ul><ul><li>(view this full chart at ) </li></ul></ul><ul><ul><li>(hint: you can click on the helpful links at the above site) </li></ul></ul>
  • 7. Webcast Series: Marketing Mix <ul><ul><ul><li>Want more? Email [email_address] </li></ul></ul></ul><ul><ul><ul><li>***Special Offer*** </li></ul></ul></ul><ul><ul><ul><li>Join PR Power Tools today ( ). In addition to member benefits, webcast participants get: </li></ul></ul></ul><ul><ul><ul><li>* Bonus webcast: &quot; 7 Steps to Making a Million Friends with Social Media &quot; </li></ul></ul></ul><ul><ul><ul><li>* Guidesheet </li></ul></ul></ul><ul><ul><ul><li>* Interactive online workshop </li></ul></ul></ul><ul><ul><ul><li>* 20 min 1-on-1 with Jennifer </li></ul></ul></ul><ul><ul><ul><li>(valued at $3,500. Yours FREE if you join during March Madness) </li></ul></ul></ul>
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