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  1. October 2012 2. The NextGeneration isalready here…This is the thirteenth in a series of presentations showing that the next generation ofmedia is already here, based…
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  • 1. October 2012
  • 2. The NextGeneration isalready here…This is the thirteenth in a series of presentations showing that the next generation ofmedia is already here, based on news items from July - September 2012See all presentations at Produced by 2
  • 3. The Next Generation is…- Technology transforming media- Content convergence- Social everywhere Produced by 3
  • 4. There are 6 billion mobile subscriptions globally, & 1 billion smartphones in use The first number is from the ITU (note that many people have more than one phone so this is not 6 billion people with mobiles), and the second comes from Strategy Analytics who estimate that by the end of Q3 2012 there were 1.038 billion smartphones in use Source: Press releases from ITU (11th October) & Strategy Analytics (17th October 2012)5
  • 5. Google is activating 1.3m Android devices a day Google has revealed that it is activating 1.3 million Android devices a day, up from 1 million a day in June. In September the install base was 480m users, so it must be over 500 million by now6 Source: Gizmodo, 6th September 2012
  • 6. Each new version of the iPhone sells as much as all previous versions combined This rule of thumb was revealed in testimony in the Apple-Samsung court case in the US. This means that Apple is likely sell over 200 million iPhone 5s7 Source: Reported in The Verge, 3rd August 2012
  • 7. Apple has spent over $1bn advertising the iPhone and iPad People always assume that the product, the reviews and buzz sell Apple products, but they also advertise very, very heavily – up to $200m per year since 20078 Source: Estimates from Cult of Mac, 3rd August 2012
  • 8. Smartphones influence 6% of UK in-store purchases Almost half of the UK’s smartphone users have used their phones to research product information before or during a shopping visit, which means that smartphones influence 6%, or over £15 billion in UK sales. Slightly simplistic working, but still an interesting figure9 Source: Press release from Deloitte, citing their own research, 18 th September 2012
  • 9. Mobile accounts for 18% of Domino’s Pizza’s UK digital sales Domino’s Pizza are pioneers in digital media, as early adopters technology like a mobile apps and QR code. It seems to be paying off; in the UK over 55% of its sales are from digital channels10 Source: The Next Web, 26th September 2012
  • 10. Instagram now has over 100m users Instagram has grown to over 100 million users, doubling since its acquisition by Facebook in June11 Source: The Next Web, 11th September 2012
  • 11. 45% of pictures on Instagram have no filter Instagram may seem like it’s just for hipsters, but these days 45% of the pictures posted have no filter on them. It’s just a very good photo-sharing technology12 Source: Data from Web.Stagram, retrieved 22nd October 2012
  • 12. OwnFone – a cheap, basic, personalised phone OwnFone is a very basic phone that is capable of receiving calls, but only dialling up to 12 preset numbers, that you programme when you by it. It’s intended as an emergency phone, or to give to kids, and the battery lasts for up to a year on one charge if not used See it:
  • 13. 14
  • 14. 8 million people saw Felix Baumgartner’s skydive live on YouTube This makes it the most watched live event ever on YouTube15 Source: Marketing Magazine, 15th October 2012
  • 15. The Daily Mail online is profitable The Daily Mail is now the world’s most visited English language newspaper site, and has announced that it is profitable, with total revenues are up 75% year on year Source: Brand Republic, 23rd July 201216 CONBrandRepublicdailynewsbulletin
  • 16. The FT has more digital subscribers than newspaper buyers The Financial Times’ parent company Pearson revealed that the paper had more than 300,000 digital subscribers, but its print circulation had fallen to 297,000 copies17 Source: Brand Republic, 27th July 2012
  • 17. In just 4 months EL James became the best selling author ever on Amazon UK EL James’ Fifty Shades trilogy has made her the best selling author of all time on Amazon UK; yes, she’s sold even more than JK Rowling. Taking sales from bookshops into account too, the first Fifty Shades of Grey is the best selling book of all time in the UK, a testament to how quickly books & eBooks can sell18 Source: The Guardian, 1st August 2012
  • 18. Fifty Shades reached 35m ‘users’ more quickly than Instagram did Both Instagram & Fifty Shades became popular quickly, at about the same time, but the book hit 35 million users more quickly, based on data from The Next Web. However since then Instagram has overtaken, and is powering ahead19 Source: Comparison on Digital Stats, 8th August 2012
  • 19. Coca Cola’s loudspeaker Coke created a press ad that would turn a magazine into an iPhone speaker, with a clever use of paper cuts. Very low-tech, but very creative See it:
  • 20. The new Kindle Fire is all about the content Jeff Bezos of Amazon says that "we want to make money when people use our devices, not when they buy our devices", and that they will make no money from the sale of the devices. It’s the clearest statement yet that the Kindle is all about the content that goes in it22 Source: BBC News, 11th October 2012
  • 21. Crowdsourcing site Quirky produced 15 new iPhone 5 accessories in 7 days Making physical products can be nearly as fast as creating digital content. Users of the Crowdsourcing site Quirky started work on a range of iPhone 5 products (mainly cases and mounts) and had them on sale via within 7 days23 Source: The Verge, 19th September 2012
  • 22. The MakerBot could make 3D printing mass market Small scale production like this could soon be far more common thanks to the new MakerBot, a low-cost ($2,700) 3D printer that lets people print out and make physical objects24 Source: Wired, 19th September 2012
  • 23. Ballantine’s launch the world’s first programmable T-shirt Ballantine’s has created a T-shirt that works as an operating system, capable of interacting, and showing photos, text or videos See it:
  • 24. Over one billion people use Facebook According to Mark Zuckerberg Facebook reached this milestone at 12.45pmm Pacific Standard Time on 14th September. Other stats included 219 billion photos uploaded, and 17 billion location-tagged posts, including checkins27 Source: Note from Mark Zuckerberg, 4th October 2012
  • 25. There are over a billion searches on Facebook every day Is Facebook planning a search product? It’s easy to see why it might – currently it gets over a billion search queries per day, and one Facebook financial ‘Holy Grail’ might be to try to answer these using links and results from friends in the algorithm28 Source: Mark Zuckerberg, quoted by All Facebook, 11th September 2012
  • 26. Nearly 70% of Chinese internet users have a microblog Microblogging is huge in China, where nearly 70% of internet users have an account with a service like Sina Weibo. Nearly half click on text ads in posts, and nearly 45% follow between 1 and 5 corporate accounts29 Source: Data from Data Center of the Chinese Internet (DCCI), reported by Sina Tech, via Marbridge Consulting, 26 th July 2012
  • 27. Paddy Power’s Twitter Skywriting Paddy Power caught the mood of its British customers well by amplifying Tweets cheering on the European Ryder Cup Team by writing them in the sky over Medinah, visible over 20 miles away See it:
  • 28. Kellogg’s Special K Tweetshop Brands have let people ‘pay with a tweet’ before – it’s well known for eBooks and music – but Kellogg’s did it in a physical store for the first time in London in September to launch their Special K Cracker Crisps. Customers had to post a tweet with the hashtag inside the shop to claim a free packet See it:
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  • 30. Facebook ads work for Customers who see ads on Facebook spent 24% more on than customers who had not engaged with the campaign; while customers who were making their first purchase spend 30% more33 Source: The Drum, 21st August 2012
  • 31. Bulmer’s Facebook fans are worth an extra 80 bottles a year each Bulmer’s conducted research on Fans and other cider drinkers on Facebook and calculated that the fans bought an average of 80 bottles a year extra – worth an extra £198.64 a year to the brand per fan34 Source: Research by We Are Social, reported in a presentation 18th July 2012
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  • 33. There were more Tweets mentioning the opening ceremony than for the whole of the Beijing 2008 Games According to Twitter there were 9.66 million mentions of the Opening Ceremony, more than for all the events in Beijing, a sign of how far Twitter has come in four years36 Source: WSJ, 28th July 2012
  • 34. In some countries nearly 50% of Olympic searches were on mobile devices Data from Google shows that in the UK 46% of the Olympics-related searches were on mobile, compared to 55% in Japan, 24% in South Africa, and 11% in Brazil37 Source: Google UK Mobile Blog, 6th August 2012
  • 35. 60% of visits to the official Olympic sites were from mobile devices Official data from shows 432 million visits from 109 million devices38 Source: Presentation by Alex Balfour, Head of New Media, London 2012, 13 th August 2012
  • 36. More information:
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