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  1. MONGKOL PRANEENIT DESIGN 2. GRAPHIC DESIGNER AAU 08 FINAL DESTINATION BY MONGKOL PRANEENIT COURSE SENIOR PORTFOLIO INSTRUCTOR MARY SCOTT DATE FALL 2008 3. DEDICATION:…
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  • 1. MONGKOL PRANEENIT DESIGN
  • 2. GRAPHIC DESIGNER AAU 08 FINAL DESTINATION BY MONGKOL PRANEENIT COURSE SENIOR PORTFOLIO INSTRUCTOR MARY SCOTT DATE FALL 2008
  • 3. DEDICATION: This is to all four years of sweat and soul seeking and most importantly all of my great teachers, family, and friends this is for you. COPYRIGHT © 2008 BY MONGKOL PRANEENIT Institution: Academy of Art university Course: Senior Portfolio Instructor: Mary Scott Photographer: Mongkol Pranenit All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems, without permission in writing from the publisher. 1st Printing: December 2008 Printer: Plotnet 98 Battery Street, Suite 402 San Francisco, CA 94111 415.762.0200 Plotnet.com Bindery: The Key 5851 Ocean View Drive Oakland, CA 94618 510.595.3311 Thekeyprintingandbinding.com ISBN-13 978-0-9798377-0-8 Printed in United States MPD Publishing 2511 47th Avenue San Francisco, CA 94116
  • 4. CONCEPT BEHIND FLIGHT 008: Departing all the way from BKK (Bangkok) I was inspired by all of the different cultures and traditions. Different places molded up their design uniquely. I started collecting ideas in my mind from places to places that I have visited (Japan, Australia, Hong Kong, England, and several states in USA), and use them at my best to expand my vision and ultimately evolve my design. FLIGHT_008 is simply my first departure into real design world. This portfolio is simply my luggage and now, I am ready for boarding.
  • 5. MONGKOL PRANEENIT AAU 08 FLIGHT_008 FINAL DESTINATION TOC GATE 1: PAC P 01:02 LIGHT BULB PACKAGE REDESIGN GATE 2: TYP P 17:18 BOOK ON PAPER CONSUMPTION GATE 3: PAC P 27:28 SPIRITS REDESIGN GATE 4: PRN P 41:42 MAGAZINE REDESIGN GATE 5: PAC P 53:54 LAMP INVENTION GATE 6: TYP P 63:64 BOOK ON INDOOR POLLUTION GATE 7: PAC P 73:74 WINE REDESIGN GATE 8: PRN P 83:84 PRODUCT INVENTORY GATE 9: IDS P 93:94 IDENTITIES
  • 6. MONGKOL PRANEENIT P 01:02 FLIGHT_008 CURRENT LOCATION GATE: 1 COURSE PACKAGING 1 INSTRUCTOR COCO QIU CLIENT GENERAL ELECTRIC OBJECTIVE REDESIGN THE PACKAGE PROJECT: LIGHT BULB PACKAGE REDESIGN This environmentally friendly package is redesigned for General Electric All of the information is cleanly incorporated into a label system to reduce high-end light bulbs. It is highly encouraged nowadays in the design world printing over the whole package. In terms of structure, this is designed for to design with stainability in mind. easy transport and stocking. This product can also be displayed in many positions. Therefore, this package is designed base of recycled material. The color scheme is meant to promote environmental design. The material chosen We as designers can make a difference everyday by what we do. The is much stronger than the original, which helps protect the fragile bulbs. power is in our hands, it is just a matter of us taking that action. PHOTOGRAPHER MONGKOL PRANEENIT ADDITIONAL INFORMATION Dimension_5" x 5" x 5" Price_$15.99 Quantity_1 Bulb
  • 7. MONGKOL PRANEENIT P 03:04 FLIGHT_008 CURRENT LOCATION PAC GATE: 1 PROJECT LIGHT BULB PACKAGE REDESIGN VIEWING AT THE WHOLE SET
  • 8. MONGKOL PRANEENIT P 05:06 FLIGHT_008 CURRENT LOCATION PAC GATE: 1 PROJECT LIGHT BULB PACKAGE REDESIGN VIEWING AT THE TOP OF THE PACKAGE VIEWING AT GENERAL ELECTRIC IDENTITY DEVELOPMENT TRANSIT_01_A TRANSIT_02_A TRANSIT_03_A TRANSIT_04_A TRANSIT_01_B TRANSIT_02_B TRANSIT_03_B TRANSIT_04_B ORIGIN A R R I VA L
  • 9. MONGKOL PRANEENIT P 07:08 FLIGHT_008 CURRENT LOCATION GATE: 1 PROJECT LIGHT BULB PACKAGE REDESIGN VIEWING AT SIDES OF THE PACKAGE VIEWING AT OPENED PACKAGE
  • 10. MONGKOL PRANEENIT P 09:10 FLIGHT_008 CURRENT LOCATION PAC GATE: 1 PROJECT LIGHT BULB PACKAGE REDESIGN VIEWING AT THE TOP OF THE PACKAGE
  • 11. MONGKOL PRANEENIT P 11:12 FLIGHT_008 CURRENT LOCATION GATE: 2 COURSE TYPOGRAPHY 3 INSTRUCTOR ARIEL GREY CLIENT GENERAL BOOK READERS OBJECTIVE PROMOTING LESS PAPER CONSUMPTION PROJECT: BOOK ON PAPER CONSUMPTION Do you know that the landfills all over the world might be full by 2010? If Inside this book there are also solutions, which we can help making the that happens then where will all the billion tons of garbage each day go? difference as an individual and many ways to recycle paper. Also do you know that 50% of landfill is consist of paper? In terms of design, the book has more of a mass production finish with all People nowadays just consume and use whatever that make their life of the registration marks still left hanging due to the urge to just produce. more convenient regardless of acknowledging themselves about effects The color pallet started of with a muddy green and progress to a fresh they might have cause. Therefore this book is design to educate the public green toward the solution part at the end of the book. about the cause and effect of paper consumption and also to encourage Also to promote recycling this book is printed on a recycled paper stock. them to think before throwing a piece of paper away next time. PHOTOGRAPHER MONGKOL PRANEENIT ADDITIONAL INFORMATION Dimension_5.5" x 8.5" Papper Stock_VIA Recycled Paper Featured Typeface_Avenir
  • 12. MONGKOL PRANEENIT P 13:14 FLIGHT_008 CURRENT LOCATION GATE: 2 PROJECT BOOK ON PAPER CONSUMPTION VIEWING AT BOOK SPREADS
  • 13. MONGKOL PRANEENIT P 15:16 FLIGHT_008 CURRENT LOCATION GATE: 2 PROJECT BOOK ON PAPER CONSUMPTION VIEWING AT THE COVER OF THE BOOK
  • 14. MONGKOL PRANEENIT P 17:18 FLIGHT_008 CURRENT LOCATION GATE: 2 PROJECT BOOK ON PAPER CONSUMPTION VIEWING AT OPENING SPREAD VIEWING AT ILLUSTRATIONS
  • 15. MONGKOL PRANEENIT P 19:20 FLIGHT_008 CURRENT LOCATION GATE: 2 PROJECT BOOK ON PAPER CONSUMPTION VIEWING AT TYPEFACE PROMOTION SPREAD
  • 16. MONGKOL PRANEENIT P 21:22 FLIGHT_008 CURRENT LOCATION GATE: 3 COURSE PACKAGING 4 INSTRUCTOR MICHAEL OSBORN CLIENT GILBEY’S VODKA OBJECTIVE EVOLUTIONARY AND RVOLUTIONARY REDESIGN PROJECT: SPIRITS REDESIGN The key to redesign spirits involved many factors. Among those factors, on a 10 where the whole design is changed, but yet still keeping entire the most important one to be carried through is brand equity. In this brand equity and some main characteristic. . project, there are two divisions consisted of Evolutionary redesigned and The brand equity of Gilbey’s is that it has been well established a long Revolutionary redesigned. time ago since 1857. Unlike many other brands nowadays in the market For Evolutionary redesigned, given scale one to ten, it should stand on that has been newly established, Gilbey’s uniquely stand out as a brand 3. Customers should not be able to recognize the difference upon the with long successful history. Therefore, the design for Gilbey’s is leaning design at all. On the other hand, revolutionary redesigned should stand towards historical look yet keeping the elegancy and classy character. PHOTOGRAPHER MONGKOL PRANEENIT ADDITIONAL INFORMATION Volume_1 Liter Price_$15.99 Spirits Type_Vodka
  • 17. MONGKOL PRANEENIT P 23:24 FLIGHT_008 CURRENT LOCATION PAC GATE: 3 PROJECT SPIRITS REDESIGN VIEWING AT GENERAL ELECTRIC IDENTITY DEVELOPMENT
  • 18. MONGKOL PRANEENIT P 25:26 FLIGHT_008 CURRENT LOCATION PAC GATE: 3 PROJECT SPIRITS REDESIGN VIEWING AT THE TOP OF THE PACKAGE
  • 19. MONGKOL PRANEENIT P 27:28 FLIGHT_008 CURRENT LOCATION PAC GATE: 3 PROJECT SPIRITS REDESIGN VIEWING AT THE TOP OF THE PACKAGE
  • 20. MONGKOL PRANEENIT P 29:30 FLIGHT_008 CURRENT LOCATION PAC GATE: 3 PROJECT SPIRITS REDESIGN VIEWING AT THE TOP OF THE PACKAGE
  • 21. MONGKOL PRANEENIT P 31:32 FLIGHT_008 CURRENT LOCATION GATE: 4 COURSE PRINT 2 INSTRUCTOR THOMAS MCNULTY CLIENT DE+MAG OBJECTIVE UPGRADE THE MAGAZINE PROJECT: MAGAZINE REDESIGN It is very important for every designers to always update themselves with brave to attract all types of designer who are looking for something new the latest information and design trend. We have to always be current and and different. know what is in and what has been out dated. The color pallet is pretty much kept in a fresh range yet keeping the so- This project is a magazine redesign, and the magazine chosen was “PRINT”. phisticated design in a contemporary look. Some types are in vertical to It has been redesign with more edges and the whole look is freshen up. create the contrast and edginess. So freshen up and get inspired! The color is much more lively and typography is much more sleek and PHOTOGRAPHER MONGKOL PRANEENIT ADDITIONAL INFORMATION Dimension_8.5" x 11" Price_$12.95 Original Magazine_Print
  • 22. MONGKOL PRANEENIT P 33:34 FLIGHT_008 CURRENT LOCATION GATE: 4 PROJECT MAGAZINE REDESIGN VIEWING AT MAGAZINE SPREADS
  • 23. MONGKOL PRANEENIT P 35:36 FLIGHT_008 CURRENT LOCATION GATE: 4 PROJECT MAGAZINE REDESIGN VIEWING AT DE+MAG COVER VIEWING AT DE+MAG IDENTITY DEVELOPMENT TRANSIT_01 TRANSIT_02 TRANSIT_03 TRANSIT_04 TRANSIT_05 TRANSIT_06 TRANSIT_07 TRANSIT_08 A R R I VA L
  • 24. MONGKOL PRANEENIT P 37:38 FLIGHT_008 CURRENT LOCATION GATE: 4 PROJECT MAGAZINE REDESIGN VIEWING AT OPENING SPREAD VIEWING AT INSIDE SPREAD
  • 25. MONGKOL PRANEENIT P 39:40 FLIGHT_008 CURRENT LOCATION GATE: 4 PROJECT MAGAZINE REDESIGN VIEWING AT THE TOP OF THE MAGAZINE
  • 26. MONGKOL PRANEENIT P 41:42 FLIGHT_008 CURRENT LOCATION GATE: 5 COURSE PACKAGING 4 INSTRUCTOR MICHAEL OSBORN CLIENT LUMI OBJECTIVE DESIGN A LAMP AND ITS PACKAGE PROJECT: LAMP INVENTION One of my teacher said, “a good design product came from combining The lamp you see here is called Re3. It stands for reduce, reuse, redesign. two things that has never been combine before.” It is made out of CDs, which is one of the biggest waste in the landfills. People nowadays purchase their music and movie straight from internet That is what inspired this lamp invention. The goal of this project is to into their MP3 player. A mass amount of CDs is dismissed and so, this invent a lamp for an electrical company called LUMI. In terms of the re- lamp would help reducing the CDs waste all over the world. quirement, the sky is the limits. Whatever inspires you is what you will be creating. As for packaging, it needs to speak of what the lamp concept is Despite the lamp’s environmental aspect, it is designed with class and and also design wise. The personality has to be carried out to the package very modern. The light came out of it has a rainbow like effect and 20% of and most importantly protects and sells the product. the purchase will be donated to Green House Association. PHOTOGRAPHER MONGKOL PRANEENIT ADDITIONAL INFORMATION Material_Music CDs Price_$225.95 Dimension_4.75”x10"
  • 27. MONGKOL PRANEENIT P 43:44 FLIGHT_008 CURRENT LOCATION PAC GATE: 5 PROJECT LAMP INVENTION VIEWING AT THE TOP OF THE PACKAGE OPENING SPREAD VIEWING AT PHOTOGRAPHY
  • 28. MONGKOL PRANEENIT P 45:46 FLIGHT_008 CURRENT LOCATION PAC GATE: 5 PROJECT LAMP INVENTION VIEWING AT THE TOP IDENTITY DE+MAG OF THE PACKAGE
  • 29. MONGKOL PRANEENIT P 49:50 FLIGHT_008 CURRENT LOCATION PAC GATE: 5 PROJECT LAMP INVENTION VIEWING AT THE TOP OF THE PACKAGE
  • 30. MONGKOL PRANEENIT P 51:52 FLIGHT_008 CURRENT LOCATION GATE: 6 COURSE TYPOGRAPHY 3 INSTRUCTOR ARIEL GREY CLIENT GENERAL BOOK READERS OBJECTIVE ALERTING THE PUBLIC OF THE CAUSE AND EFFECT OF INDOOR POLLUTION PROJECT: BOOK ON INDOOR POLLUTION Indoor pollution is one of the most dangerous problem we are facing in In terms of design, the concept of this book is based on the fact that you the world today. Since it can not be seen with bare eyes, majority of can not see this problem, but it is right in front of you. The typeface used people remains unacknowledged about this on going problem, therefore is Avenir to send out a waning and alerting message. no action is taken to prevent it. The pollution is very close to an individual Throughout the whole book, the type and graphic will take up more and , because it exist inside different parts of your home. So this book is de- more space to simulate the pollution that is building up quietly inside your signed to educate the public of how they can prevent themselves and home. So be alert or your love ones might be next! even eliminate this problem. PHOTOGRAPHER MONGKOL PRANEENIT ADDITIONAL INFORMATION Dimension_5" x 7" Paper Stock_Epson Heavy weight Featured Typeface_Avenir
  • 31. MONGKOL PRANEENIT P 53:54 FLIGHT_008 CURRENT LOCATION GATE: 6 PROJECT BOOK ON INDOOR POLLUTION VIEWING AT DE+MAG IDENTITY
  • 32. MONGKOL PRANEENIT P 55:56 FLIGHT_008 CURRENT LOCATION GATE: 6 PROJECT BOOK ON INDOOR POLLUTION VIEWING AT BOOK SPREADS
  • 33. MONGKOL PRANEENIT P 57:58 FLIGHT_008 CURRENT LOCATION GATE: 6 PROJECT BOOK ON INDOOR POLLUTION VIEWING AT OPENING SPREAD VIEWING AT PHOTOGRAPHY
  • 34. MONGKOL PRANEENIT P 59:60 FLIGHT_008 CURRENT LOCATION GATE: 6 PROJECT BOOK ON INDOOR POLLUTION VIEWING AT THE TOP OF THE MAGAZINE
  • 35. MONGKOL PRANEENIT P 61:62 FLIGHT_008 CURRENT LOCATION GATE: 7 COURSE PACKAGING 3 INSTRUCTOR MICHAEL OSBORN CLIENT BARE FOOT OBJECTIVE EVOLUTIONARY REDESIGN PROJECT: WINE REDESIGN Nowadays, it is very important to bring out the characteristic of a wine The chosen winery client here is BARE FOOT. Their characteristic is to brand in order to differentiate a brand from the other hundreds on the live a carefree Californian life style and not taking things too serious. They shelf. Wine market today is very competitive. Therefore a lot of wineries have a pretty casual style and wanted to bring more of these characteris- had been redesigning their label. However they would not want to loose tic out. Yet they still want their consumers to be able to recognize BARE their customer, so this is the part where evolutionary redesign comes in. FOOT next time it was pick from the shelf. PHOTOGRAPHER MONGKOL PRANEENIT ADDITIONAL INFORMATION Volume_750ml Price_$7.99 Wine State_California
  • 36. MONGKOL PRANEENIT P 63:64 FLIGHT_008 CURRENT LOCATION PAC GATE: 7 PROJECT WINE REDESIGN VIEWING AT THE LABEL OF THE PACKAGE VIEWING AT GENERAL ELECTRIC IDENTITY DEVELOPMENT TRANSIT_01_A TRANSIT_02_A TRANSIT_03_A TRANSIT_04_A TRANSIT_01_B TRANSIT_02_B TRANSIT_03_B TRANSIT_04_B ORIGIN A R R I VA L
  • 37. MONGKOL PRANEENIT P 67:68 FLIGHT_008 CURRENT LOCATION PAC GATE: 7 PROJECT WINE REDESIGN VIEWING AT OPENING SPREAD VIEWING AT PHOTOGRAPHY
  • 38. MONGKOL PRANEENIT P 69:70 FLIGHT_008 CURRENT LOCATION PAC GATE: 7 PROJECT WINE REDESIGN VIEWING AT THE TOP OF THE MAGAZINE
  • 39. MONGKOL PRANEENIT P 71:72 FLIGHT_008 CURRENT LOCATION GATE: 8 COURSE GRAPHIC DESIGN 2 INSTRUCTOR THOMAS MCNULTY CLIENT APPLE OBJECTIVE INVENT A PRODUCT FOR A BIG COMPANY PROJECT: PRODUCT INVENTORY For project, we have to invent a product and pick one giant company as selves not being able to communicate or create exactly what they have in a sponsor to produce it. mind due lack of program proficiency. iCan is the key to help a person to be professionalize at a certain program. As a consumer drink iCan , they APPLE was chosen as a sponsor, and the design of the whole campaign would immediately become an expert at the program they drink for the evolves around APPLE’s character. The product is named iCan just to fit designated amount of time. with all APPLE’s product lines. iCan is product to help breaking the bar- rier between designer and technology. Often time designers find them- So grab an iCan now at any APPLE retail store and just design away! PHOTOGRAPHER MONGKOL PRANEENIT ADDITIONAL INFORMATION Design in_California Price_$10.99/7days can Volume_355 ml
  • 40. MONGKOL PRANEENIT P 73:74 FLIGHT_008 CURRENT LOCATION GATE: 8 PROJECT PRODUCT INVENTORY VIEWING AT THE TOP OF THE MAGAZINE
  • 41. MONGKOL PRANEENIT P 75:76 FLIGHT_008 CURRENT LOCATION GATE: 8 PROJECT PRODUCT INVENTORY VIEWING AT DE+MAG IDENTITY
  • 42. MONGKOL PRANEENIT P 77:78 FLIGHT_008 CURRENT LOCATION GATE: 7 PROJECT WINE REDESIGN VIEWING AT THE FRONT PANEL
  • 43. MONGKOL PRANEENIT P 79:80 FLIGHT_008 CURRENT LOCATION GATE: 9 COURSE IDENTITY 1, 2 INSTRUCTOR THOMAS MCNULTY, BILL REUTER PROJECT: IDENTITY DESIGN Throughout four years in academy, all projects created would require an key. identity. Sometime it would be an invention and sometime it would be a redesign. Identity is one of the most important element in design. It is like a face of a company. Without identity, it would be as if a person without a name. In order to design an identity, a unique selling proposition is the PHOTOGRAPHER MONGKOL PRANEENIT ADDITIONAL INFORMATION Volume_750ml Price_$7.99 Wine State_California
  • 44. MONGKOL PRANEENIT P 79:80 FLIGHT_008 CURRENT LOCATION GATE: 9 PROJECT IDENTITY DESIGN CLIENT BARE FOOT OBJECTIVE EVOLUTIONARY REDESIGN
  • 45. DEDICATION: This is to all four years of sweat and soul seeking and most importantly all of my great teachers, family, and friends this is for you. COPYRIGHT © 2008 BY MONGKOL PRANEENIT Institution: Academy of Art university Course: Senior Portfolio Instructor: Mary Scott Photographer: Mongkol Pranenit All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems, without permission in writing from the publisher. 1st Printing: December 2008 Printer: Plotnet 98 Battery Street, Suite 402 San Francisco, CA 94111 415.762.0200 Plotnet.com Bindery: The Key 5851 Ocean View Drive Oakland, CA 94618 510.595.3311 Thekeyprintingandbinding.com ISBN-13 978-0-9798377-0-8 Printed in United States MPD Publishing 2511 47th Avenue San Francisco, CA 94116
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