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  1. Interactive | Service Design<br />2011 2nd semester class by jylee<br />interacitveService.jylee6977.com/tc<br /> 2. Class Schedule<br />Part1…
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  • 1. Interactive | Service Design<br />2011 2nd semester class by jylee<br />interacitveService.jylee6977.com/tc<br />
  • 2. Class Schedule<br />Part1 Discover<br />Part2 Define<br />Part3 Develop<br />Part4 Deliver<br />
  • 3. Class Goal<br />1. 다양한 쌍방향 서비스 사례과 환경들을 살펴봄에 따라 이에 대한 발전방향을 알수 있다.<br />2. 서비스 디자인 방법론을 이해할 수 있다.<br />3. 서비스 디자인 방법론을 활용한 사용자 관찰을 통해 새로운 서비스 아이디어를 도출할 수 있다.<br />4. 도출된 아이디어를 바탕으로 새로운 서비스 디자인을 설계할 수 있다.<br />5. 최종적으로 Feasible한 쌍방향 서비스 프로토타입을 완성할 수 있다.<br />
  • 4. Today’s Goal<br />Super mega fun happy class<br />What is service design?<br />Why am I here?<br />How to group?<br />
  • 5. Service Design Keyword<br />Discover customer latent needs<br />Research/observation technique<br />Co-creation/Converged <br />Service Visualization<br />Standardization<br />Integration/Unification<br />Insight/Key findings<br />Empathy<br />Stakeholder and user experience<br />Front stage/back stage<br />Service Prototyping<br />
  • 6. What you think about Service design?<br />Discover customer latent needs<br />Research/observation technique<br />Co-creation/Converged <br />Service Visualization<br />Standardization<br />Integration/Unification<br />Insight/Key findings<br />Empathy<br />Stakeholder and user experience<br />Front stage/back stage<br />Service Prototyping<br />
  • 7. What you think about Service design?<br />From your own perspective and view/word<br />Can you describe what service design is?<br />And,<br />Why are you here?<br />
  • 8. For Next week<br />Choose any graphics/case studies/Movies which describe your own service design <br />Tell us why you like it and what you like most<br />Present it in interactive way!<br />HTML<br />PPT<br />Prezi<br />Flash<br />
  • 9. Make 3 groups<br />Not with friends<br />Not with lover(s)<br />Not with same background<br />Not with family<br /> Group Name/Catch phrase<br />
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