Google on How technology empowers marketing at Solvay

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  1. How technology empowers marketing SOLVAY DIGITAL MARKETING DAY Thierry Geerts – 17/04/13 2. Technology is impacting people’s life2bn online becoming 5bn Fixed…
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  • 1. How technology empowers marketing SOLVAY DIGITAL MARKETING DAY Thierry Geerts – 17/04/13
  • 2. Technology is impacting people’s life2bn online becoming 5bn Fixed becoming mobileAlways connected is new normal More Screens, more AccessEverything and everyone, E-marketing becomingeverywhere marketing Google Confidential and Proprietary 2
  • 3. A Mission that Matters Organize the world’s information and make it universally accessible and useful. 3 Google Confidential and Proprietary
  • 4. Google Search billions of searches every day Google Confidential and Proprietary
  • 5. Google Magic of Search and AdWords Ads Bid & quality score Organic results 5 Google Confidential and Proprietary
  • 6. Google Confidential and Proprietary
  • 7. YouTube in the world Y.000.000.00U #2 Largest search engine 72 Hours of video uploaded every minute 4B+ Video streams per day 1/4 Mobile views 7 Google Confidential and Proprietary
  • 8. this is the past... Google Confidential and Proprietary
  • 9. Television...and this is this all...and this is thethe present.so what does present. mean? 9   Computer Tablet Google Confidential and Proprietary
  • 10. NEW DEVICES Google Confidential and Proprietary 10
  • 11. ANewPope. Google Confidential and Proprietary 11
  • 12. Mobile 1.350.000 Android activations every day Google Confidential and Proprietary 12
  • 13. The power of mobile Personal Personal use Everywhere Professional use Powerful Social Connectedspeaker camera screen gps chip microphone google voice eyes skin location ears brain Google Confidential and Proprietary
  • 14. Content must be fluid, adapting to all devices 19%* Google Confidential and Proprietary
  • 15. SOCIALThe web is gettingpersonal Google Confidential and Proprietary 15
  • 16. Social The Google+ Project Google Confidential and Proprietary
  • 17. You ain’t seen nothing yet.Technology is changing the world Google Confidential and Proprietary
  • 18. Google Confidential and Proprietary 19
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