BADL Presentation

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  I did a presentation for Bilal Abdullah, who is the creator behind BADL. The apparel company was working on raising brand awareness through guerilla marketing events, such as 3-Point Shoot-Out contests, and also by delving deeper into social media.I worked with teammates to present a campaign to promote the brand on social networking platforms as well as developing the actual basketball events that can be held anywhere across the country.
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  • 4. What is BADL? <ul><li>BADL is a lifestyle brand , focused on the individual who works that much harder and commits that much more to anything he/she puts their mind to. </li></ul><ul><li>BADL maintains its roots and foundation in basketball, but has grown to encompass a variety of sports. </li></ul><ul><li>The website will be a complete social media platform, from an online store to a social forum to a viral video library. </li></ul><ul><ul><li>All encompassing to the market of Bilal's choosing. </li></ul></ul><ul><ul><li>The epicenter of basketball in its purest form: the athlete who doesn't quit no matter what </li></ul></ul>
  • 5. More Than Just a Name <ul><li>“ Ball All Day Long” </li></ul>* BADL supports the individuals who “ BELIEVE ” they can “ ACHIEVE ” their highest goals. To become the best one can be at anything in life requires… HARDWORK, DEDICATION, COMMITMENT, PRACTICE. *With these core values one builds “ DETERMINATION” to “DEFY” all odds and expectations, as they achieve ultimate SUCCESS! *This model of character, and path of action defines a “LIFESTYLE.”
  • 6. More Than Just a Name <ul><li>“ Ball All Day Long” </li></ul>*People of all occupations and walks of life can associate with the meaning behind BADL. *Whether one is a “DIEHARD” sports fanatic, or a hardworking individual, anyone can make BADL a “LIFESTYLE.” *BADL is rooted in in its founder Bilal Abdulla . *He is “BALLING (in work) ALL DAY LONG , ” whether it's 5am or 5pm. *They “Ball All Day Long,” and it truly can be a “Battle&quot; or BADL!!
  • 8. BADL: Back To Basics <ul><li>The brand must go back to its roots </li></ul><ul><li>Develop the business into a household name   </li></ul><ul><li>Refocus The Brand and Reallocate The Resources </li></ul><ul><li>The brand can conquer one sport at a time </li></ul><ul><li>Specializing efforts to attract each of the separate customer segments   </li></ul>
  • 9. Mockup of FB Page
  • 10. Mockup of MySpace
  • 11. Mockup of Twitter Page
  • 12. Survey Results
  • 13. USD 3 POINT TOURNAMENT <ul><li>Format </li></ul><ul><li>Logistics </li></ul><ul><li>Cost Analysis </li></ul>
  • 14. Advertising With Google! <ul><li>Create a Google Account </li></ul><ul><li>Local Business Center </li></ul><ul><li>Tabs </li></ul><ul><li>Description </li></ul>
  • 15. Strategic Blogging <ul><li>Capitalization Of Blogs </li></ul><ul><li>Drive Traffic </li></ul><ul><li>Target Markets </li></ul><ul><li>Apparel Discussion Blogs </li></ul><ul><li>Branding </li></ul><ul><li>Comments & Responses </li></ul><ul><li>See Brochure for Examples </li></ul>
  • 16. Media Outreach! <ul><li>News </li></ul><ul><li>Print </li></ul><ul><li>Radio </li></ul><ul><li>Television </li></ul><ul><li>Internet </li></ul>
  • 17. Long Term Outlook <ul><li>Where Will BADL Be In… </li></ul><ul><ul><li>1 Year? </li></ul></ul><ul><ul><li>5 Years? </li></ul></ul><ul><ul><li>10 Years? </li></ul></ul>
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