Audiences, Communities & Movements 2013.10.14

Please download to get full document.

View again

All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
 4
 
  1. Audiences, Communities & Movements Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews…
Related documents
Share
Transcript
  • 1. Audiences, Communities & Movements Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com
  • 2. Organizing without organization AND WITH
  • 3. Conversations are out there Some are among audiences, some within communities, a few across a movement. You have to find them, join them & try to organize their chaos.
  • 4. 4-Dimensions of social advocacy 1-D 2-D 3-D 4-D Information Action Community Sustainability One-way Communication Two-way Communication All-way Communication Communication Over Time Get Message Out Transactional Relationships Audience Interacts with Each Other & Beyond Conversations & Relationships Deepen Over Time Constituent Service Fundraising Mobilization w/ Report Back Exchange Contact Info • • • • • • Blast Email, Websites Blog Posts, Ads Social Media Posts (Broadcast & Narrowcast) • • • • • • Social Networks Social Media Discussion Forums Comments • • • Editorial Schedule Curation Conversations into Communities into Movements
  • 5. How to build your audience • Connect – Follow people you want following you • If you tweet about their interests 15-30% will follow you back. • Engage – Talk to people you want following you • Not everyone notices who follows them, but everyone notices who mentions them. Ask questions, share info & converse. • Recommend – RT/#FF followers you want • Recommend people you want following you to your followers. • Repeat – Repeat steps 2 & 3 after they follow you back. • Remember: It is about exchanging VALUE Follow, Engage, Recommend, Repeat
  • 6. Finding People to Follow • • • • Serendipity – People you follow mention and RT others Research – Keyword & hashtag searches Directories – Special Twitter search tools Drilling Down – Into followers, followed & lists of other tweeters How to build your audience?
  • 7. How to build your community? • When you find people with shared interests, engage them in conversations. • Draw many people into the conversation. • Give them value. • Encourage them to share their insights, links, etc. • Link your conversation with a common hashtag • It’s just like doing it offline… Create conversations
  • 8. You can’t create a viral movement BUT YOU CAN PLAN FOR THE RIDE
  • 9. Audiences, Communities & Movements Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com
  • Related Search
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks