25 Facebook Marketing Tactics in Vancouver, WA

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  1. 25Facebook MarketingTipsFOR LOCAL BUSINESSES TO AMPLIFY THEIRBRAND AND MESSAGE 2. Facebook Profile vs Group vs PageFacebook Profile1 3. Facebook Profile vs Group vs…
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  • 2. Facebook Profile vs Group vs PageFacebook Profile1
  • 3. Facebook Profile vs Group vs PageFacebook Group1
  • 4. Facebook Profile vs Group vs PageFacebook Page1
  • 5. Facebook Place Page2● People can check in● You can run check-in deals andFacebook Offers● People can find you easier on theirphones when they are looking for placeson Facebook and are in your area.Facebook Graph Search
  • 6. Custom Facebook URL3
  • 7. Facebook Page Blueprint4
  • 8. Facebook Algorithm - EDGERANKHow do you get here?5
  • 9. What to Post / When to PostWhat to post?Primary● Photos● Text-only statusSecondary● Videos● Links6When to post?Best (National)● Wed● 1 pm - 4 pmBest (Vancouver)● End of week*● 5 pm - 8 pm* Depends on industry
  • 10. What to Post / When to Post6When to post based on industryAdvertising and Consulting - Sat and SunAutomotive - WeekendsClothing - Thurs and SatEntertainment - WeekendsFinance - Fri and SunFood and Beverage - WeekendsGeneral Retail - MondaysHealth and Beauty - Sun and MonNonprofit - SaturdaysSports - WeekendsTravel and Leisure - WeekendsSource LinchPinSeo.com
  • 11. Responding and Engagement7
  • 12. Photos8
  • 13. Text UpdatesFill in the Blank: Giving up [YOUR BRAND] islike giving up ______.Q: What is your favorite comfort food?Can you describe your favorite [YOURPRODUCT] using only one word?Click LIKE if you wish the sun was shining onyour face right now.9
  • 14. Video PostsTeaser contentto build hypeEntertainingCurrent trends10
  • 16. Insights and Analysis12Reach - Post shown in peoples News Feed for the first 28 days after post is publishedEngaged Users - Number of people who have clicked anywhere on your postPTAT - Number of people who took action on your Page postVirality = PTAT divided by Reach times 100*According to EdgeRank Checker median Virality rate for Facebook Pages is 1.92%
  • 17. Facebook Ads13
  • 18. Promoted/Boost Posts14- Allow the content to fulfill itsorganic reach first.- Must have <20% text.- Audience: Your page fans andtheir friends.
  • 19. Facebook Offers15The Power is in the SHARE!
  • 20. Facebook Contests16You should put more hard work into a promotion than the customer.GOOD. BAD.
  • 21. Events17
  • 22. Personal vs Page VoiceThere is noIin Business Page18
  • 23. Facebook Roles19Get the keys.Keep the keys.
  • 24. Invite Your Friends20The worst-kept secretto growing yourFacebook page.
  • 25. Tag! Youre It!21
  • 26. Community Engagement22
  • 27. Promote Outside of Facebook23
  • 28. Facebook Interest Lists24
  • 29. Facebook ToolboxWhat is the #1 thing Facebook Page ownersstruggle with?25
  • 30. BONUS1. Think about strategy before tactics2. Learn from others3. You have an imagination - so use it4. Spend some money5. Dont broadcast...ENGAGE!6. Repeat 1 - 5+Scott Ayres, PostPlanner
  • 31. QuestionsFacebook MarketingFOR LOCAL BUSINESSES
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