2010 11 02 Itu Odessa Looms

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  The accessibility issues: who has trouble watching TV, what can be done today,what needs to be done to improve accessibility in Europe. A version with audio can be downloaded here: http://dl.dropbox.com/u/4655124/Promoting_Accessible_Broadcasting.m4a
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  • 1. Promoting Accessible Broadcasting for Persons with Disabilities <ul><li>Peter Olaf Looms </li></ul><ul><li>DR (Danish Broadcasting Corporation) </li></ul><ul><li>[email_address] , [email_address] </li></ul>ITU Europe and CIS Regional Workshop on Mainstreaming ICT Accessibility for Persons with Disabilities Odessa, Ukraine, 1-2 November 2010
  • 2. Digital Television in Europe approximately 500 million viewers
  • 3. Телевидение Содружество Независимых Государств, СНГ Potentially 278 million viewers
  • 4. Political objective: e-inclusiveness Users getting the full benefit from ICT - including TV
  • 5. Political objective: avoid exclusion
  • 6. How big is the problem for TV in Europe? 15%
  • 7. What are the needs? Human diversity is an asset <ul><li>Viewers born deaf or </li></ul><ul><li>have hearing impairment </li></ul><ul><li>Viewers who are blind </li></ul><ul><li>or have visual impairments </li></ul>
  • 8. What are the needs? <ul><li>Viewers of programmes </li></ul><ul><li>in foreign languages </li></ul><ul><li>Young viewers of foreign </li></ul><ul><li>language programmes </li></ul>
  • 9. What are the needs? <ul><li>Immigrants and </li></ul><ul><li>refugees </li></ul><ul><li>Adult viewers of </li></ul><ul><li>programmes with colloquial </li></ul><ul><li>or fast language </li></ul>
  • 10. Why now? In Europe, free-to-air digital TV by 2012 represents a major window of opportunity… … but there will be others
  • 11. E-inclusiveness What can we do today? <ul><li>Viewers born deaf or </li></ul><ul><li>with hearing impairment </li></ul><ul><li>Signing and subtitling Signing </li></ul>
  • 12. Subtitles (intralingual) = Subtitles for the Deaf and Hard-of-hearing, SDH Source: European Broadcasting Union (EBU) april 2009 Trend towards 100% SDH coverage on main channels
  • 13. Visual Signing Denmark & Netherlands use a dedicated channel simulcast. Kilde: European Broadcasting Union (EBU) april 2009
  • 14. E-inclusiveness What can we do today? <ul><li>Viewers who are blind / </li></ul><ul><li>with visual impairments </li></ul><ul><li>Audio description (AD) or </li></ul><ul><li>spoken subtitles </li></ul>
  • 15. Audio description Kilde: European Broadcasting Union (EBU) april 2009 Spoken subtitles in Finland, the Netherlands, Norway and Sweden (trials in Denmark in 2011?)
  • 16. E-inclusiveness What can we do today? <ul><li>Viewers of programmes </li></ul><ul><li>in foreign languages </li></ul><ul><li>Dubbing or subtitling in </li></ul><ul><li>national language(s) </li></ul>
  • 17. E-inclusiveness Current challenges
  • 18. E-inclusiveness Current challenges – live subtitling
  • 19. E-inclusiveness Current challenges – live subtitling
  • 20. E-inclusiveness Current challenges – live subtitling
  • 21. E-inclusiveness Current challenges – live subtitling
  • 22. <ul><li>Challenge </li></ul><ul><li>Solutions </li></ul><ul><li>More live programmes need more live subtitles </li></ul><ul><li>The delay between speech and subtitles needs to be addressed </li></ul><ul><li>Re-speaking solutions for less-widely spoken languages need to be developed. </li></ul>E-inclusiveness Current challenges – live subtitling
  • 23. E-inclusiveness Current challenges
  • 24. E-inclusiveness Current challenges – spoken subtitles <ul><li>Viewers who are blind / </li></ul><ul><li>with visual impairments </li></ul><ul><li>Spoken subtitles for foreign </li></ul><ul><li>language sequences </li></ul>
  • 25. <ul><li>Challenge </li></ul><ul><li>Solutions </li></ul><ul><li>Today : Central solutions using speech synthesis to read aloud sequences in foreign languages </li></ul><ul><li>Near future : Decentral solutions with speech synthesis in the TV receiver itself </li></ul>E-inclusiveness Current challenges – spoken subtitles
  • 26. E-inclusiveness Current challenges
  • 27. E-inclusiveness Current challenges – from awareness to use Source: Aware that access service exists Can find access service Can use access service Benefits from access service
  • 28. <ul><li>Challenge </li></ul><ul><li>Solutions </li></ul><ul><li>Look at the four stepping stones from awareness to use </li></ul><ul><li>Demand side goals </li></ul><ul><li>Service definition in terms of what is needed , not which technologies are used (”technology-agnostic service definition”) </li></ul>E-inclusiveness Current challenges – from awareness to use
  • 29. E-inclusiveness Current challenges
  • 30. Stakeholders and digital television The blind men and the elephant The big picture needs contributions from all stakeholders
  • 31. Stakeholders and digital television Subtitles for TV adverts - Think out of the box
  • 32. Stakeholders and digital television Subtitles for TV adverts - Think out of the box
  • 33. Stakeholders and digital television Subtitles for TV adverts - Think out of the box
  • 34. Stakeholders and digital television Subtitles for TV adverts - Think out of the box
  • 35. Stakeholders and digital television Signing for video clips - Think out of the box
  • 36. Stakeholders and digital television Consensus is more effective than coercion
  • 37. E-inclusiveness Challenges that we should meet
  • 38. Thank you! <ul><li>Contact particulars until 31/12 </li></ul><ul><li>Peter Olaf Looms </li></ul><ul><li>DR, Danish Broadcasting Corporation </li></ul><ul><li>DR Media </li></ul><ul><li>Strategy & Projects </li></ul><ul><li>DR-Byen </li></ul><ul><li>Emil Holms Kanal 20 </li></ul><ul><li>DK-0999 Copenhagen C </li></ul><ul><li>DENMARK </li></ul><ul><li>E: polooms@gmail.com </li></ul><ul><li>M: + 45 51 56 75 46 </li></ul><ul><li>D: + 45 35 20 83 66 </li></ul>
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